Big Things Come From Small Change

04 August 2022
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About The Reef Range

We relaunched this range in January 2022 and uptake has been significant. Reef is now stocked at the Whitsundays Airport, five Barrier Reef Cruise Boat companies, and a number of island resorts. We are on track to achieve a sales run rate of $1m per annum for this range. It is currently only available along the length of the Great Barrier Reef.

A mid-strength lager has now been added to the range to attract non-craft beer drinkers in North Queensland, where mid-lager is the most popular beer. We have collaborated with Central QLD University Marine Research Centre, Lady Elliot Island Manta Ray Protection Project and Ecobarge Reef Conservation charity with 10c per can sold donated to these charities. We are positioning these range as “THE Reef Beer.”

Where your 10 cents is going:

Bundaberg Region

Ten cents from every can of Reef Beer sold in the Bundaberg Region is being donated to the Coastal Marine Ecosystems Research Centre (CMERC) at CQUniversity to fund restoration and research into vital seagrass meadows, living sea walls, fish health and reducing marine microplastics. The seagrass meadows are vital to species like dugongs. Seagrasses are disappearing at an alarming rate globally. In Australia, seagrass meadows are at critical levels which potentially could have disastrous outcomes for our coastal ecosystems. CMERC’s research team plays a critical role in seagrass conservation and restoration. The researchers provide insight into how seagrass meadows can be restored and grown in regions of extreme conditions.

Lady Elliot Island

Ten cents from every can sold at Lady Elliot Island Eco Resort will support the extensive research, restoration and educational activities that are conducted on the Island each year, including the satellite tagging of marine animals like Manta Rays. In June 2022, we have now raised enough funds to tag our first Manta Ray – read more about it here.

Whitsundays Region

Ten cents from every can of Reef Beer sold in the Whitsundays Region will be donated to Airlie Beach charity, Eco Barge Clean Seas, who operate the Whitsundays Turtle Research Centre. The funds will be used to feed and medicate sick and injured turtles.

About Our Partnered Charities

CQU University

Coastal Marine Ecosystems Research Centre - Seagrasses are disappearing at an alarming rate globally. In Australia, seagrass meadows are at critical levels which potentially could have disastrous outcomes for our coastal ecosystems.
CMERC’s research team plays a critical role in seagrass conservation and restoration. The researchers provide insight into how seagrass meadows can be restored and grown in regions of extreme conditions.

Most recently the funds raised for CMERC have been put towards storage tanks and the collection of seagrass seeds. The Ballistic Beer sponsorship will also be used to get the CMERC team down to Bundaberg for Oceanfest (27th August) to highlight the seagrass restoration project and recruit volunteers for the flower picking event. Read more.

 

LEI Resort Logo

The Lady Elliot Island Resort funds the extensive research, restoration and educational activities that are conducted on the Island each year. Their research and restoration activities include their revegetation program, a community volunteer program – for revegetation work, COTS control work and beach clean-ups and Leaf to Reef research program which includes satellite tagging manta rays, turtles and red-tailed tropic birds. In June 2022, the funds raised so far were used to tag a Manta Ray - read more here.

 

Eco barge Clean Seas

Since July 2009, Eco Barge Clean Seas’ 1700 volunteers have removed more than 213,000 kilograms of harmful marine debris and litter from the Whitsunday region. EBCS Founding Chair Libby Edge said the funds from Ballistic Whitsundays would be used to feed and medicate sick and injured turtles at the Whitsundays Turtle Rescue Centre.
With the funding so far, Eco Barge has purchased squid, fixed some broken items on the turtle tanks and installed a new kitchen for the Turtle centre.

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