Best Reason Ever to Go Ballistic?

29 May 2020

Best reason ever to go Ballistic? Ballistic Beer Co is feeling reFRESHED!

Best reason ever to go Ballistic? Ballistic Beer Co is feeling reFRESHED! At Ballistic Beer we have always prided ourselves on making top quality beer and listening to our customers. Earlier this year we conducted a number of focus groups and online surveys to gather information on what our customers wanted and based on that information we have made a number
of changes to the range culminating in a fourpoint plan: a liquid refresh, can refresh, name refresh and price refresh.

Our customers told us our old, one-colour can designs didn’t reflect the liquid inside so we began working on a fresh look. Our new can designs are lighter, brighter and better reflect the personality of the beers so consumers can see the beers on the shelf and easily identify what style of beer is in each can.

We had a great base to work from as our core range has served us very well, but the taste of consumers changes extremely quickly in the craft beer market and we needed to evolve.

Cold One will be replacing our previous Mid-Strength Pilot Light. The recipe is based on our old Pilot Light and has been tweaked with an all new Hop Bill to minimize the piney flavour and changes have been made to the mash schedule to increase the fullness in body of the beer.

We have retired our Dirty Word Lager and replace it with our new Lager. Based on our Springfield
Pilsner recipe we have reduced the ABV to 4.4% and simplified the malt and hop bill to make this
beer approachable for all.

Pale Ale has had a slight reduction in ABV but maintains the same great flavour with only a slight change in the water salt profile to enhance the softness on the palate.

Our most highly awarded beer, Oaked XPA, has had a slight change in the ABV dropping down to 5.5%.

Our new IPA is a new recipe creating a more contemporary flavour which is on trend with craft beer drinkers. Our Revelation IPA will continue to be available as part of our always available range. It’s the best reason to go Ballistic!

Tasting Notes

Old New Tasting Notes
Pale Ale 5.2% Pale Ale 4.6% Light and refreshing. A light bright contemporary Pale Ale with tropical and spicy hopnotes.
Dirty Word Lager 5% Lager 4.4% A crisp and refreshing lager, dry and light in body with noble hop characteristics.
Pilot Light 3.5% Cold One 3.5% A full bodied, bright tropical and complex beer punching well above its weight. Cold One is an out and out craft beer high in flavour and self-control.
Revelation IPA 6.5% IPA 5.8% Contemporary IPA on trend with Aussie drinkers. Light malt body designed to prop up brighter hops. Complex yet inviting hop bill with fruity, piney, berry and earthy characters. An IPA for drinking.
Oaked XPA 5.8% Oaked XPA 5.5% A full bodied Xtra Pale Ale. Fresh mango and grapefruit notes are complimented from vanilla characters from the toasted American oak.

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